On Solid Plane: Hurricane Season’s Not Over Yet
To help increase your safety film sales this hurricane season, here are 5 easy to do tips to make sure your customers know how Solar Gard Armorcoat can protect their property from whatever storms come their way.
1. Distribute a press release to your local media: Solar Gard Armorcoat dealers can customize the hurricane safety press release and send it to your local newspapers and TV stations. Available on the Solar Gard Dealer’s Corner in the Public Relations kit under Marketing Support.
2. Check out the new hurricane materials: Find all the tools you need on the Dealer's Corner, including a new residential flyer and a pre-designed postcard, in the Hurricane Kit under Marketing Support.
3. Link your website to a hurricane tracker: Solar Gard’s hurricane page has its own hurricane tracker you can link to and keep customers informed of the latest storm patterns heading their way.
4. Share these two videos: Download these videos and post them on your website to show customers the importance of window film.
a. Before and After video: Bomb impact on windows
b. Are You Prepared to Weather the Storm: Window Films Can Protect Your Home
5. Check out the Dealer’s Corner for new safety film resources: Download the “Safety Film Installation Guide” technical bulletin or sign-up for the new safety film installation class to ensure all your installers are up-to-date with the latest installation methods.
Plus, consider these numbers about hurricanes when making your sales pitches*:
35.3 million: Number of people most threatened by Atlantic hurricanes – the coastal portion of the states stretching from North Carolina to Texas. Twelve percent of the nation’s population lives in these areas (July 2007 estimate).
6: Number of hurricanes during the 2007 Atlantic hurricane season.
12-16: Number of named storms anticipated in 2008. Ten storms have been named this year already.
50 to 100: Approximate number of people killed by hurricanes striking the U.S. coastline in an average three-year period.
*Source: U.S. Census Bureau’s Facts for Features
