Solar Gard forms strategic partnership with DRIVEN public relations to elevate brand position across the automotive industry

pr-lock-up

SOLAR GARD FORMS STRATEGIC PARTNERSHIP WITH DRIVEN PUBLIC RELATIONS TO ELEVATE

BRAND POSITION ACROSS THE AUTOMOTIVE INDUSTRY

— Specialty Films Division of Saint-Gobain Reintroduces Advanced Vehicle Scratch and Sun

Protection Innovations; Iconic Pioneer of Glass and Building Technology Began in 1665 with the

Palace of Versailles —

COSTA MESA, Calif. (September 29, 2016) – Solar Gard, the global leader in advanced film technologies for
sun and impact protection across the automotive, commercial and residential industries, today announced it
has selected
DRIVEN Public Relations, an international public relations and creative marketing agency
specializing from inception in the automotive industry, as agency of record. A division of global glass and
building technology icon Saint-Gobain – an organization whose 350-year legacy originated with the Hall of
Mirrors within Paris’ Palace of Versailles – Solar Gard is now working with DRIVEN to elevate its brand and
reintroduce Clearshield Pro Paint Protection Film (PPF), Ultra Performance Plus Window Film and full portfolio
of automotive window films. Clearshield Pro is an invisible protective film that forms a tough, clear barrier to act
as body armor for a vehicle’s paint, protecting it from rock chips, scratches, and road hazards. The latest
introduction to Solar Gard’s automotive window film portfolio, Ultra Performance Plus boasts advanced nano-
ceramic technology that offers the ultimate in heat rejection for a vehicle’s interior, as well as a customized look
and protection against harmful UVA and UVB rays. Solar Gard products are sold at leading automotive dealers,
tint installers and aftermarket equipment shops around the world.

“The Solar Gard story is incredible,” said Mike Caudill, president of DRIVEN Public Relations. “Not just from
the technological innovation of its automotive products – but also the rich history of Saint-Gobain as a whole.
The same company founded in 1665 to build glass for French kings – having engineered solutions for
landmarks from the Statue of Liberty to the Louvre – is now helping to protect the vehicles of regular
consumers everywhere. We look forward to sharing that story with the automotive world.”

“It was essential for Solar Gard to partner with an agency that really understands the automotive space to
share our story of advanced technology and global leadership,” said Kendall Combs, global marketing director
for Solar Gard. “We are well aware of DRIVEN’s reputation for success and effectiveness in the automotive
industry and are assured they will truly help build our brand in the marketplace.”

For more information, please contact 951-719-1040 or media@solargard.com.