Solar Gard Strengthens Asian Presence Through Strategic Moves

Shenjia Launch Group picture

Launch of new brand and partnership agreement signal strong start to 2020

January 29, 2020 – Solar Gard, the global leader in window film technologies, is pleased to announce the launch of a new paint protection brand in China, as well as a key Asian automotive distribution partnership.

New “ShengJia” 圣佳 brand

Officially unveiled at a launch event hosted by Solar Gard China at Shanghai’s Bulgari Hotel, the “ShengJia” 圣佳 brand was celebrated by elite members of the automotive industry and the Zhongqi Group, whose Chairman of the Board Su Zhenghong will lead its market introduction.

“The release of ‘ShengJia’ 圣佳 represents a new era for Saint-Gobain’s thin films business in Asia. It is positioned for greater success within the paint protection film (PPF) market, and we are more than confident that our partner Zhongqi Group will build ShengJia to be a solid competitor – especially through its regional dealer model,” said Danny Chen, Solar Gard Asia General Manager.

Danny Chen Shenjia Launch Solar Gard

 VeRoad distribution partnership

Additionally, Solar Gard China has been chosen by window film industry veteran Pan Lihua as the supplier for her VeRoad startup. After managing the regional V-KOOL brand for more than two decades, Lihua is selecting Solar Gard as the manufacturer partner for this new company – ensuring access for her existing channel network to the highest-quality film products.

Shenjia Launch Solar Gard

About Solar Gard
Solar Gard is a global leader in patent-protected film technologies for solar control and surface protection across the automotive, residential and commercial industries. As the Specialty Films Division of the global glass and building technology icon Saint-Gobain– a company whose more-than-350-year legacy originated with the Hall of Mirrors in Paris’ Palace of Versailles –
Solar Gard builds upon decades of work to offer proprietary solar control and safety film solutions. The company’s product portfolio delivers unmatched results in enhancing and protecting
vehicles, homes, and buildings, and most importantly, the passengers, residents, and tenants inside. Follow Solar Gard on Facebook, Twitter, YouTube, and Instagram. #SolarGard

For more information on these market developments or for media inquiries contact: Lindsay Webdell, Channel Market Manager, at 858 210 1930 or